{"id":6391,"date":"2026-01-07T12:04:02","date_gmt":"2026-01-07T12:04:02","guid":{"rendered":"https:\/\/platzchen.com\/en\/?page_id=6391"},"modified":"2026-01-19T09:56:19","modified_gmt":"2026-01-19T09:56:19","slug":"enterprise-crm","status":"publish","type":"page","link":"https:\/\/platzchen.com\/en\/portfolio\/enterprise-crm\/","title":{"rendered":"Enterprise CRM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6391\" class=\"elementor elementor-6391\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de56c33 e-con-full e-flex e-con e-parent\" data-id=\"de56c33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c07d8d e-flex e-con-boxed e-con e-child\" data-id=\"9c07d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c86166b e-con-full e-flex e-con e-child\" data-id=\"c86166b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c8605e2 e-con-full e-flex e-con e-child\" data-id=\"c8605e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81c2bda elementor-widget elementor-widget-heading\" data-id=\"81c2bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Company<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1decb elementor-widget elementor-widget-heading\" data-id=\"4e1decb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">SmartDigit<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7475a70 e-con-full e-flex e-con e-child\" data-id=\"7475a70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553bce3 elementor-widget elementor-widget-heading\" data-id=\"553bce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Role in project<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fbca8 elementor-widget elementor-widget-heading\" data-id=\"67fbca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Senior Product Designer<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d03e2a6 e-con-full e-flex e-con e-child\" data-id=\"d03e2a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac24771 elementor-widget elementor-widget-heading\" data-id=\"ac24771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Responsibilities<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e11022 elementor-widget elementor-widget-heading\" data-id=\"4e11022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><ul>\n<li>UX analysis and opportunity identification<\/li>\n\n<li>Definition of redesign scope and priorities<\/li>\n\n<li>User research through heatmaps and session recordings<\/li>\n\n<li>Wireframing and validation with stakeholders\n\n<li>UI design aligned with the company\u2019s product vision<\/li>\n\n<li>Ongoing design reviews during development sprints<\/li><\/ul><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec1affd e-con-full e-flex e-con e-child\" data-id=\"ec1affd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd1b38 elementor-widget elementor-widget-heading\" data-id=\"2dd1b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Year<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2ecd elementor-widget elementor-widget-heading\" data-id=\"abf2ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2021<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-471993b e-con-full e-flex e-con e-child\" data-id=\"471993b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d590d43 e-con-full e-flex e-con e-child\" data-id=\"d590d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7825412 elementor-widget elementor-widget-heading\" data-id=\"7825412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">About this projects<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9b0af elementor-widget elementor-widget-tp-heading\" data-id=\"bf9b0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"tp-el-alignment\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"tp-section-tittle mb-55 tp-el-title\" style=\"font-family: &#039;Poppins&#039;, sans-serif;\">\r\n\t\t\t\t\t\t<span style=\"color:#b6bcc6\">Leading the redesign of a <\/span> complex CRM platform\n\n\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tp-el-desc\">\r\n\t\t\t\t\t\tThis project took place during a full migration and codebase restructuring of the company\u2019s CRM platform. Alongside the technical transformation, there was a clear opportunity to rethink the product experience, address long-standing usability issues, and introduce improvements aligned with how users actually worked.\n<br><br>\nMy role was to lead the product redesign, identify usability opportunities, and propose enhancements while ensuring continuity with existing workflows during the migration.\n\n\n\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0d96e5 e-flex e-con-boxed e-con e-parent\" data-id=\"c0d96e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02af1ad elementor-widget elementor-widget-tp-image-parallax\" data-id=\"02af1ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-image-parallax.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"tp-project-details-thumb fix tp-el-section tp-el-img\">\r\n\t\t\t\t<img decoding=\"async\" data-speed=\"0.8\" class=\"w-100\" src=\"https:\/\/platzchen.com\/en\/wp-content\/uploads\/2026\/01\/enterprisecrm1-1.jpg\"\r\n\t\t\t\t\t\talt=\"\">\r\n\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b57da e-con-full e-flex e-con e-child\" data-id=\"19b57da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc6860f e-con-full e-flex e-con e-child\" data-id=\"bc6860f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e3be76f e-con-full e-flex e-con e-child\" data-id=\"e3be76f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5cebb1 elementor-widget elementor-widget-heading\" data-id=\"d5cebb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding the problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5464dac e-con-full e-flex e-con e-child\" data-id=\"5464dac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d479b0a elementor-widget elementor-widget-heading\" data-id=\"d479b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd5d4d elementor-widget elementor-widget-tp-heading\" data-id=\"ebd5d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"tp-el-alignment\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tp-el-desc\">\r\n\t\t\t\t\t\tGiven the complexity of the CRM, the first step was to break the product down into its most critical and robust features. The focus areas included Activity Stream, Tasks, and Forms and Tables, the latter treated as a separate initiative due to its scope.\n<br><br>\nHaving previously worked on the mobile CRM, I already had strong product knowledge and a clear understanding of user profiles. This foundation allowed me to go deeper into behavioral research using heatmaps and user navigation recordings to validate assumptions and uncover new insights.\n<br><br>\nThese findings informed the wireframes, which were reviewed and approved by stakeholders before moving into final UI design.<br><br>\n\nMain activities:<br>\n\n\u2022 Feature mapping and prioritization<br>\n\n\u2022 Analysis of heatmaps and user navigation videos<br>\n\n\u2022 Identification of usability bottlenecks and underused areas<br>\n\n\u2022 Low-fidelity wireframes for structure validation\n<br>\n\u2022 Iterative UI design aligned with technical constraints\n\n\n\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39770a0 elementor-widget elementor-widget-image\" data-id=\"39770a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/platzchen.com\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba4389 elementor-widget elementor-widget-tp-image-animated\" data-id=\"9ba4389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-image-animated.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tp-hero-circle tp-el-img\">\r\n\t\t\t\t<img decoding=\"async\" class=\"circle-1\" src=\"https:\/\/platzchen.com\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"\">\r\n\t\t\t\t<img decoding=\"async\" class=\"circle-2\" src=\"https:\/\/platzchen.com\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"\">\r\n\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7a7986 e-con-full e-flex e-con e-child\" data-id=\"e7a7986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-239d914 e-con-full e-flex e-con e-child\" data-id=\"239d914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4947231 elementor-widget elementor-widget-heading\" data-id=\"4947231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1654a e-con-full e-flex e-con e-child\" data-id=\"3e1654a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae73b3f elementor-widget elementor-widget-tp-heading\" data-id=\"ae73b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"tp-el-alignment\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tp-el-desc\">\r\n\t\t\t\t\t\tInsights from heatmaps revealed which areas users interacted with most and which elements added little value. This allowed the redesign to surface high-value features more prominently while simplifying or deprioritizing secondary ones.<br><br>\n\nThe final UI followed the company\u2019s broader product vision, focusing on clarity, consistency, and modern interaction patterns.\n<br><br>\nKey design choices:<br>\n\n\u2022 Clean, minimal interface<br>\n\n\u2022 Brand color used as an accent rather than dominant<br>\n\n\u2022 Improved hierarchy and navigation clarity<br>\n\n\u2022 Introduction of new features aligned with user workflows<br>\n\n\u2022 Consistency across screens to support daily use<br><br>\n\nTo ensure design quality during implementation, design reviews were conducted at every sprint, helping identify usability issues and misalignments early.\n\n\n\n\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5b38b elementor-widget elementor-widget-image\" data-id=\"9b5b38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/platzchen.com\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcb6cf elementor-widget elementor-widget-tp-image-animated\" data-id=\"4bcb6cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-image-animated.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tp-hero-circle tp-el-img\">\r\n\t\t\t\t<img decoding=\"async\" class=\"circle-1\" src=\"https:\/\/platzchen.com\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"\">\r\n\t\t\t\t<img decoding=\"async\" class=\"circle-2\" src=\"https:\/\/platzchen.com\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"\">\r\n\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17a9b6a e-con-full e-flex e-con e-child\" data-id=\"17a9b6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-684cfbd e-con-full e-flex e-con e-child\" data-id=\"684cfbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd16ca elementor-widget elementor-widget-heading\" data-id=\"2bd16ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcomes & impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2336c0c e-con-full e-flex e-con e-child\" data-id=\"2336c0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68bf1cc e-con-full e-flex e-con e-child\" data-id=\"68bf1cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f163b08 elementor-widget elementor-widget-heading\" data-id=\"f163b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Improved usability across key CRM features<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9cc658 e-con-full e-flex e-con e-child\" data-id=\"e9cc658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353e142 elementor-widget elementor-widget-heading\" data-id=\"353e142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Better alignment between user behavior and interface structure<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-307a299 e-con-full e-flex e-con e-child\" data-id=\"307a299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b32b31 elementor-widget elementor-widget-heading\" data-id=\"2b32b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A more scalable and maintainable product foundation<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20feca0 e-flex e-con-boxed e-con e-parent\" data-id=\"20feca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-827a69e tp-el-cursor-hide elementor-widget elementor-widget-tp-project-scroll-list\" data-id=\"827a69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-project-scroll-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<!-- tp-project-area-start -->\r\n\t\t\t<div class=\"tp-project-area pt-160 pb-130 tp-white-bg tp-el-section\">\r\n\t\t\t\t<div class=\"container-fluid container-1710\">\r\n\t\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t<div class=\"tp-project-2-wrap des-portfolio-wrap\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tp-project-2-item p-relative mb-30 des-portfolio-panel p-relative\"\r\n\t\t\t\t\t\t\t\t\t\t>\r\n\r\n\t\t\t\t\t\t\t\t\t\t<a target=\"\" rel=\"\" class=\"cursor-hide\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"tp-project-2-thumb\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/platzchen.com\/en\/wp-content\/uploads\/2025\/11\/placeholder-22.png\"\r\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\" tp-project-2-content d-flex justify-content-between align-items-end\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tp-project-2-tittle-wrap mr-30\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- tp-project-area-end -->\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da70beb e-con-full e-flex e-con e-child\" data-id=\"da70beb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2656ed clienticon elementor-widget elementor-widget-html\" data-id=\"a2656ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<i class=\"fas fa-lightbulb lightbulb-icon\"><\/i>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9ba30 elementor-widget__width-inherit elementor-widget elementor-widget-tp-heading\" data-id=\"fd9ba30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"tp-el-alignment\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"tp-section-tittle mb-55 tp-el-title\" style=\"font-family: &#039;Poppins&#039;, sans-serif;\">\r\n\t\t\t\t\t\tKey learnings\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tp-el-desc\">\r\n\t\t\t\t\t\tThis project reinforced the complexity of designing enterprise products with diverse user roles and workflows. Deep collaboration with engineering was essential to balance ideal experiences with technical realities during migration.\n<br><br>\nLeading a long-running redesign also highlighted the importance of prioritization, clarity, and continuous validation when evolving complex systems. Despite the challenges, the end result delivered a significantly improved experience that users responded positively to.\n\n\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Company SmartDigit Role in project Senior Product Designer Responsibilities UX analysis and opportunity identification Definition of redesign scope and priorities User research through heatmaps and session recordings Wireframing and validation with stakeholders UI design aligned with the company\u2019s product vision Ongoing design reviews during development sprints Year 2021 About this projects Leading the redesign of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-6391","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/pages\/6391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/comments?post=6391"}],"version-history":[{"count":8,"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/pages\/6391\/revisions"}],"predecessor-version":[{"id":6837,"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/pages\/6391\/revisions\/6837"}],"up":[{"embeddable":true,"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/pages\/2287"}],"wp:attachment":[{"href":"https:\/\/platzchen.com\/en\/wp-json\/wp\/v2\/media?parent=6391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}